In the era of Industry 4.0, making money online is no longer a strange concept. It opens up opportunities for everyone, especially those who want to be in control of their time, location, and finances. However, achieving success in this field, especially for beginners, is not easy. This article will share the secrets to effectively making money online, based on the combination of three leverages: technology leverage, intellectual leverage, and capital leverage, in which intellectual leverage plays a leading role, technology leverage provides support, and capital leverage acts as a catalyst.

Changing Your Mindset – The Foundation for Success

Before delving into specific strategies, the most important thing is that you need to change your mindset. Making money online is not a shortcut to getting rich quickly. It requires perseverance, effort, and the right strategy. Here are the important mindsets you need to develop:

Start from the Lowest Rung: Sell Your Abilities

Many people confuse making money online with online freelancing or remote jobs. To understand better, let’s distinguish between three levels of earning:

• Level 1: Earning based on the ability to generate income (salaried employment). This is the most common form, where you exchange your time, effort, and intellect for a salary. The value obtained is usually the lowest because you are limited by time and dependence on an organization.
• Level 2: Earning based on business profits (ownership). You build systems, products/services, and sell them to customers. Profits are higher, but they come with greater risks and responsibilities.
• Level 3: Earning based on money generating returns (investment). You use money to invest in profitable assets, creating passive income. This is the highest level, requiring knowledge, experience, and significant capital.

When starting to make money online, don’t think about getting a job. Sell your abilities directly to clients instead of selling your time to a company. This allows you to:

• Be in control of your time and workplace.
• Maximize your income based on your actual abilities.
• Develop your skills and personal brand.

Examples:

• Someone with sales skills: Instead of being a salesperson for a company, you can do affiliate marketing for various products. You will receive a commission for each successful order, without being limited by time and space.
• Someone with design skills: You can take on design projects from multiple clients through freelance platforms like Upwork, Fiverr, Freelancer, etc. This allows you to be flexible in your work and maximize your income.
• Someone with writing skills: You can write a blog, write articles for websites, write KDP e-books, etc., and earn money from advertising, selling your products, or services.

Embrace a Long-Term Mindset: Perseverance is Key

Making money online is easily accessible but not a quick way to make money. It’s a process of building and nurturing. The Internet allows you to reach a large number of potential users, but converting them into customers is not simple.

You need time to:

• Build your personal brand and credibility.
• Establish relationships with potential customers.
• Nurture trust and loyalty.

Therefore, set long-term goals, build a long-term strategy, and carry out long-term activities. Don’t expect instant results. Be persistent, resilient, and constantly improve.

Start with Free Tools: Optimize Costs

When starting, make the most of free tools. They may have limitations in features, but they are entirely sufficient for beginners.

a. YouTube – A Powerful Video Channel:

YouTube is the world’s largest video platform and is completely free to use. You can upload videos on any topic you’re interested in, share knowledge, experiences, or promote products/services.

Benefits of YouTube:

• Reach a large number of potential users.
• Videos can last for a long time and be found through search engines.
• Build your personal brand and build trust with your audience.
• There are many ways to make money from YouTube.

Compared to placing traditional billboards, YouTube videos have many advantages in terms of cost, reach, and interactivity.

b. Website – A Platform for Building a Personal Brand:

A website is where you showcase your expertise, share knowledge, provide value, and sell products/services. It’s an important online asset that helps you:

• Build a professional personal brand.
• Attract potential customers through helpful content.
• Create a channel to collect emails to nurture relationships with customers.
• Affirm your legitimacy and credibility.

The cost of creating and maintaining a website is very low. For example, you only need to spend about 300,000 VND to buy a domain name. Many hosting providers offer free or cheap services for beginners. You can even learn how to build a basic website yourself through online tutorials.

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• Free hosting.
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This helps you save significant costs compared to hiring external website design services, which can cost millions or even tens of millions of VND.

Continuous Learning: Expanding Knowledge in Multiple Dimensions

Making money online requires you to learn continuously and diversely. A common mistake is to focus on learning only one specific skill. For example, learning numerology, learning insurance consulting, learning to sell functional foods, etc.

To succeed, you need to learn more than that. Divide your learning into three main areas:

a. Knowledge of attracting and nurturing customers:

• Online marketing: SEO, social media marketing, email marketing, content marketing, etc.
• Building a personal brand.
• Customer behavior psychology.
• Communication and persuasion skills.

b. Consulting and sales knowledge:

• Product/service consulting skills.
• Closing sales skills.
• Handling objections.
• Negotiation.

c. Knowledge of customer care and product delivery:

• Order management.
• Shipping.
• After-sales customer support.
• Building long-term relationships with customers.

Within these three areas, there is a wealth of knowledge you can learn. Don’t try to learn it all before you start. Get started, and when you encounter a problem, learn how to solve it.

Learning to solve real-world problems will be more effective and increase your interest in learning. At the same time, this process will enhance your personal value.

Give Continuously: Value Creates Success

Another misconception is “you have to have it before you can give it.” In reality, anyone can give, no matter how little or how much. You don’t have to be rich to help others.

Give by:

• Sharing your knowledge and experience on your blog, website, and YouTube.
• Writing valuable emails for your email list.
• Helping others in your online community.
• Sharing positive life stories and experiences.

Even if you think you are the most ordinary person, you can still share your story of a peaceful, safe, and carefree life. That might be what many others are looking for.

Giving is the best way to build a personal brand, build trust, and attract potential customers.

Start Charging: Elevate Your Value and Filter Customers

Once you have built an online system and helped others through free sharing activities, it’s time to start charging.

Why charge?

• To generate income to maintain and develop your online business activities.
• To affirm the value of you and the service you provide.
• To avoid the consequences of “giving away for free.” Helping for free for a long time can lead to dependence on the part of the recipient, even a lack of respect.
• To filter out customers who are truly serious and have a need. Charging will help you focus on those who are willing to invest in the value you provide.

How to start charging?

• Start with a moderate fee. Don’t set the price too high initially. Offer a price that both you and your customers are comfortable with.
• Gradually increase the fee over time. As you gain more experience, improve your skills, and build a stronger brand, you can gradually increase the fee.
• Offer multiple service packages with different prices. This allows you to serve a variety of customers with different needs and budgets.
• Create premium products/services with higher value and higher prices. This is a way to serve customers with high-end needs who are willing to pay for more in-depth solutions.

Note:

• Always provide value that exceeds the amount of money customers spend. This is the key to retaining customers and building long-term relationships.
• Be transparent and clear about pricing. Customers need to know exactly what they will get for the money they spend.
• Provide excellent customer service. Always support customers diligently and answer all their questions.

Combining 3 Leverages: Technology, Intellect, Capital

As mentioned at the beginning, success in making money online comes from the skillful combination of three leverages: technology, intellect, and capital.

1. Intellectual Leverage: Leading and Guiding

This is the most important leverage, determining your success or failure. It includes:

• Expertise: You need in-depth knowledge of the field you are operating in.
• Skills: You need to develop the necessary skills to operate an online business, such as marketing, sales, customer care, etc.
• Mindset: You need the right mindset about making money online, such as a long-term mindset, a giving mindset, a continuous learning mindset, etc.
• Creativity: You need to be able to create unique content, products/services, and marketing strategies.
• Problem-solving ability: You need to be able to identify and solve problems that arise during the business process.

Intellectual leverage is the foundation for you to effectively use the other two leverages.

2. Technology Leverage: Supporting and Amplifying

Technology is a tool that helps you reach customers, build your brand, and operate your online business more efficiently. It includes:

• Internet: Connects you to the world and allows you to reach potential customers everywhere.
• Computers, smartphones: Tools for you to work and connect with customers.
• Online platforms: YouTube, Facebook, Instagram, LinkedIn, websites, etc., are channels for you to build your brand, share content, and sell.
• Support tools: Email marketing, chatbots, customer management software, online course management software, etc., help you automate processes and improve work efficiency.

Make the most of the power of technology to optimize your time, effort, and costs.

3. Capital Leverage: Catalyzing and Promoting

Capital is an element that helps you invest in the tools, services, and activities necessary to grow your business. It includes:

• Money: To buy a domain name, hosting, advertising, hire services, hire mentors, etc.
• Time: To learn, build content, develop a brand, etc.
• Effort: To carry out online business activities.

When you’re just starting, you may not have a lot of money. But you always have time and effort. Invest your time and effort to learn and build a solid foundation for your online business activities.

Conclusion: A Journey of a Thousand Miles Begins with a Single Step

Making money online is a long journey that requires perseverance, effort, and the right strategy. By changing your mindset, applying technology, intellectual, and capital leverages wisely, you can completely succeed in this field.

Remember, there is no shortcut to success. The important thing is that you take action, learn from your mistakes, and constantly improve.

Start with the smallest steps, take advantage of free tools, share your value, and gradually upgrade to paid versions when you’re ready.

I wish you success on your journey to making money online!

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